Apple iOS 6 Logo (Photo : Apple)
The release time of the iOS 6 remains unknown, but one thing about the new operating system has been known for a long time.
With the Youtube app extinct from the interface, other companies have tried to push their own video applications as the new standard for Apple users.
Google still has a Youtube app available for users to download but that one is only available for the iPhone. iPad users will have to wait a few months to get theirs.
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This has presented other companies with a prime opportunity to promote themselves. With the big fish out of the pond for a little while, the smaller ones suddenly have more space and time to establish themselves as the next big fish.
More important is the fact that Apple has seized this opportunity as a chance to start new alliances with other companies. No one will deny the rivalry and hatred that spews between Google and Apple so finding another companion in the video world certainly does not hurt the creators of the iPhone and iPad. On their "Featured" page, Apple has put a collection called "TV Time" which includes apps by Squrl, ShowYou, and Vidyou as the most prominent apps showcased.
Squrl video may be the most attractive option of all as it searches across sites such as Youtube, Netflix, Hulu, Ted, Vimeo, AOL, and Blip TV to provide users with a wider range of videos than even YouTube can offer. That means that when users are seeking out a TV show or movie they won't need to be limited to the constraints that YouTube imposes. With Squrl they will be able to find these shows and movies easily.
The new YouTube app does not help its case against such evolutionary apps as Squrl. When users logon to the new app, it will show channels that the user has subscribed to with popular videos stacked on the bottom. This essentially limits the search options upon launch of the app and reiterates YouTube's desire to promote channels over more varied content. But YouTube may be staring at a rehaul as the other sites featured by Apple could take away a big piece of the pie with their greater range of flexibility and variety.