Apple featured a new advertisement from the iPhone 6s, which delved on the 3D Touch technology of the smartphone. Various 3D Touch actions were presented in a number of apps, together with other functions.
The new ad video, titled “iPhone 6s – 3D Touch,” included the caption, “The iPhone 6s is here and the only thing that’s changed with touch is everything.”
Mac Rumors reported that the commercial focused on the 3D Touch gesture of the handset. Different 3D Touch gestures were featured in Safari, Messages and other apps. The video also explained how Peek and Pop will work in a fun and convenient manner. In the video, Peek gestures can be used to check flight tracking from a flight number. Other actions can also be done such as previewing a post on Instagram, previewing a link in the Mail app, checking a map for an establishment in the Messages app, and previewing songs in the Music app, among others. The technology provides added convenience to users when navigating and checking notifications on their phones.
The voiceover stated that the device is the iPhone 6s. The ad continued that not much has changed in the handset, except that it feels different. Users may press lightly to peek and press deeper to pop. The new 3D Touch feature can easily allow users to preview and pop with a simple touch or press.
Actor Jamie Foxx was present in the new Apple iPhone 6s video. He was using 3D Touch to access his latest album, “Hollywood: A Story of a Dozen Roses.”
So far, Apple has released three ad videos for the iPhone 6s on its website.
GSM Arena stated that the iPhone 6s is the latest model in the flagship smartphone series by Apple, which released in September 2015. The handset features an Apple A9 chipset, a PowerVR GT7600 GPU, iOS 9, a 4.7-inch screen, 2GB of RAM and 16GB to 128GB of internal memory. The device also has a 3D Touch display, and a resolution of 750 x 1334 pixels with a pixel density of 326 ppi. It includes a 12-megapixel rear camera and a 5-megapixel secondary camera. The handset also has a fingerprint sensor and a 1715mAh battery. It comes in colors Space Gray, Gold, Silver and Rose Gold. The product retails at around $749, depending on the variant.
More updates and ad videos of the iPhone 6s and iPhone 6s Plus are expected soon, showcasing other key strengths and features.
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