With only 28 days left before the initial kickoff, Brazil is launching a number of marketing campaigns to increase the hype of FIFA World Cup 2014, in a report by SB Nation.
Considering how the spirit of football looms high in Brazil, people are already talking about the games, the players and the newly built arenas around the country. World Cup 2014 is expected to be among the biggest ever, with tickets almost fully sold out and fans preparing their paraphernalia and materials to cheer for the home team.
ESPN recently released a new commercial featuring the new facilities and arenas in Sao Paulo, Brazil and other nearby locations. The video also captured some of the most intense moments of football and a number of players. Fan reactions and excitement were featured which were meant to showcase how much the Brazilians love football. The green and yellow flag of Brazil and other elements of the same color scheme were also featured throughout the clip. Attractions and breathtaking sights of the country were also included, which further adds to the drama of the biggest event in football.
FIFA also released an animated video to boost the attraction, featuring the majestic new stadiums all over the country as well as the exotic sights and places that visitors can expect to find. The video lasted under a minute but presented the official TV opening of the event very well. The official soundtrack of the 2014 event was also played in the video.
FIFA officials are in the final stages of preparation. Participating clubs have also featured their official rosters. Despite initial problems which speculated that the playing arenas may not be finished on time, the videos showed that the event will be ready for the big launch. More advertisements from the official sponsors as well as sports channels from various parts of the globe are expected in the following weeks. ESPN also revealed its official television schedule to show all 64 matches of the tournament.
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