An Apple IPhone 4s and Samsung Galaxy S are seen in this illustration photo in Berlin August 27, 2012.
(Photo : Reuters/Pawel Kopczynski)
Although Samsung was defeated by Apple in court, the technology giant is working with carriers to differentiate its future devices from iPhone patents, and is already planning its own of legal offensive against Apple. Samsung lost $1.05 billion from the court case, and now awaits a ruling which may ban eight of its phones from the U.S. market. An appeal is fully expected.
Like Us on Facebook
According to the Korea Times, "Samsung confirmed that it will immediately sue Apple if the latter releases products using advanced long-term evolution (LTE) mobile technology. LTE has been emerging as the top standard in the global mobile industry."
Given the high likelihood that LTE will show up in the iPhone 5 on its rumored September 21 release date, we may yet see another patent battle between the two companies, with Apple on the defense this time.
In order to build up its defenses against apple, "Samsung has been in talks with major U.S. carriers to jointly develop modified design technology. This will be effective, though we can't unveil more details for the time being," said a Samsung spokesperson.
Additionally, Samsung is said to have prepared for "all measures for all scenarios for its ongoing patent disputes which are taking place in ten different countries.
Kim Sang-jo, professor of economics at Hansung University states, "Samsung was defeated in California, however, the fight isn't over yet. The company briefly suffered from a 7.5 percent plunge in its stocks after the verdict, but the company has the capability to recover from a one-off injury. What really matters is the leadership of Samsung Chairman Lee Kun-hee is being put on the test as Samsung is in crisis, at least for the time being."
Reportedly, when Lee was informed of the company's court defeat, "The chairman calmed down and slightly closed his eyes after he was briefed. But he didn't say anything further," says another Samsung executive.
Apple may have won this battle, but they would be wise to prepare for Samsung's inevitable attack.
In a statement, Samsung asserted, "we will take all necessary measure to ensure the availability of our products on the U.S. market."