A Japanese company has designed an innovative marketing campaign to present a bra that will make women around the world rejoice.
The Ravijour Company presented a preview of its campaign celebrating its 10th year on the market and proposed a high-tech bra that has surprised thousands around the world. The smart bra designed by the company has an electronic mechanism that only opens in case of true love or sexual attraction.
According to AFP, the new bra by the Japanese company, the "True Love Tester," is controlled by an app on the smartphone of the woman wearing it. This app monitors her heartbeat through Bluetooth sensors in the bra.
If the wearer's heartbeat presents a curve that corresponds to sexual desire, the bra's fastener blinks and opens; on the contrary, if her partner is not able to seduce the woman wearing this innovative bra, they won't be able to open it.
To celebrate 10 years of existence, Rajivour, the company that designed this revolutionary bra, thought up an imaginative campaign that speaks of the kind of men that women must face in bars: those only interested in having one-night stands.
"We wanted to create a campaign that not only makes them want to wear our products, but that also contributes to heat up romance between men and women," said Yuka Tamura, a spokesperson for the company.
The "True Love Tester," is only a part of a campaign that tries to focus on the romantic approach men have lost. Unfortunately, the bra won't be sold.
- Contribute to this Story:
- Send us a tip
- Send us a photo or video
- Suggest a correction
