The American branch of Nokia launched a new advertisement mixing the holidays and the Lumia smartphones.
"I feel like Christmas caroling is something that just died out. And that's really sad," says Mike Diva at the start of the "'Tis the Season" video. "So we wanted to bring this joy back to people's lives."
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Filmed by Jeff Feuerzeig, Diva and his Extreme Carolers are seen stomping onto a roadway with musical instruments.
The carolers start singing Christmas carols despite the early hour of 1 a.m. Much to the displeasure of the first house owner, the carolers continue their singing spree to other houses.
The house owner at 3:08 a.m. finally seemed to enjoy the Christmas carols as she hugs the men for their venture.
Unfortunately at another house, the police are called. Instead of warning the carolers, the Diva and the Extreme Carolers sing for the officers.
While all of the singing occurs, the Nokia Lumia 1020 is shown by one caroler and a police officer. Although the advertisement is not specifically for the Lumia 1020, it is the sole Lumia device seen in the video.
The Lumia 1020's features include a 4.5-inch screen with 1,280x768 pixels covered in Corning Gorilla Glass 3. The new Windows Phone 8 device has 32GB of internal storage for 2GB of RAM. The device includes a rear-facing camera with a 41-megapixel sensor and front-facing camera with 1.2 megapixels. The smartphone also packs a 2,000mAh battery.
In the U.S., the Lumia 1020 is an exclusive smartphone with mobile carrier AT&T. The Lumia 1020 is priced at $99.99 when signing a two-year contract with the mobile carrier. The $99.99 offer is valid through the online website of AT&T due to a $100 online discount, otherwise, the smartphone is priced at $199.99.
What do you think of the advertisement? Effective?
Let us know in the comments section below!
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