Apple's answer to Pandora online radio is reportedly set to launch in September and has partnered with major brands.
According to Ad Age, Apple's iTunes Radio will launch next month and has partnered with McDonald's, Nissan, Pepsi, and Proctor and Gamble, to name a few, to help advertise for 12 months with the streaming music service.
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The deal, according to people familiar with negotiations, ranges from "single-digit millions of dollars to tens of millions of dollars."
Sources added that advertisers could agree to placement within iTunes Radio starting January 2014 with a minimum cost of $1 million.
iTunes Radio's advertisements will apparently come in one of three methods. The first two are audio and video advertisements. The third method of advertisement is known as "slate," which is an interactive way to display ads.
An audio advertisement will reportedly run every 15 minutes while a video version will be displayed every hour.
"iTunes Radio is an incredible way to listen to personalized radio stations which have been created just for you," said Apple's Senior Vice President of Internet Software and Services Eddy Cue in June. "It's the music you love most and the music you're going to love, and you can easily buy it from the iTunes Store with just one click."
Apple introduced the iTunes Radio at the 2013 Worldwide Developers Conference (WWDC). The free Internet radio service will feature more than 200 stations and a catalog from the iTunes Store. People will experience stations created by Apple and genre-focused stations personalized by the user.
For anyone who wants an ad-free service, Apple also introduced the iTunes Match for $24.99 a year.
The iTunes Radio will be available on all of Apple's devices, from the iPhone, iPad, iPod touch, Mac, Apple TV, and even the PC.
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