First Posted: Aug 16, 2013 10:51 AM EDT

(Photo : YouTube)

The success of the music video for the new song Lady Gaga, "Applause", has surpassed all expectations. Just 19 hours after its release, it has reached 651.145 views, which means 34,270 views per hour.

What is so attracting in Gaga's video? Let's find out.