Greg Joswiak, Vice President of Worldwide iPod, iPhone, and iOS Product Marketing, Apple Inc, speaks about iPod pricing and delivery dates during Apple Inc.'s iPhone media event in San Francisco, California September 12, 2012. (Photo : Reuters)
Google's mobile platform is proving to be the most utilized smartphone operating system worldwide.
According to figures by Kantar WorldPanel, Android tops Apple's iOS in eight out of nine countries for the three months ending in March 2013.
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In the U.S., the Android platform increased while the iOS saw a decline in the market share. Android garnered 49.3 percent, up from the 47.9 percent in the three months ending in March 2012. Apple's mobile platform declined, narrowly, to 43.7 percent compared the 44.6 percent last year. Microsoft's Windows Phone saw an increase as well, going from 3.7 percent to 5.6 percent.
In China, the 2012 figures were unavailable, but Android still has a comfortable lead for 2013. The Google mobile operating system accounted for 69.4 percent while Apple's iOS received 24.6 percent. Windows Phone's market share was two percent.
The United Kingdom continues the trend of Android success and Apple decline. While Windows Phone increased from 2.9 percent to seven percent, Android has the clear lead with 58.4 percent to iOS' 28.7 percent. In comparison to 2012, Android stood at 49.3 percent while iOS had 30.1 percent, once again showing Android's usage on the rise and Apple' heading down.
Japan finally shows positive numbers for iOS. In a narrow battle, Apple's mobile platform's market share is 49.2 percent to Android's 45.8 percent. The 2012 figures were unavailable. Windows Phone, however, failed to reach one percent, only receiving 0.3 percent.
Apple will have to focus their marketing in Spain, which shows a significant difference between Android and all other operating systems. Apple's iOS garnered 3.2 percent, down 2.2 percent from the 5.4 percent in the three months ending in March 2012. Microsoft's Windows Phone went down by 0.5 percent, finishing at 1.3 percent. Android destroyed the market share with 93.5 percent, up 16.7 percent from 2012.