HTC is beginning an all-out assault on the mid-tier phone market with its HTC One mini handset. Recent reports out of Taiwan are stating that HTC will customize the HTC One mini for different countries, depending on what wireless providers think is best.
According to ZDNet, Jack Tong, North Asia president for HTC, said on Friday that the company was working with telecom operators in an "unspoken agreement" to customize the HTC One mini, first reported by Focus Taiwan News Channel. Tong also said that he hopes the customization agreements will continue.
The first customized HTC phone was in May 2012, when HTC worked with KDDI Corporation to make a custom HTC J phone for Japan's second largest wireless company. According to Tong, the arrangement made the phone a hit in the market. Tong said the first partnership spurred HTC to make more HTC handsets customized for specific markets, which include the HTC Droid in the United States and the HTC One dual-SIM card variant for Chinese markets.
The silver HTC One mini has a release date for Taiwan on Aug. 16, 2013, but there's a custom black HTC One mini variant headed to that country by the middle of September, according to Tong. For its Taiwan release the silver HTC One mini will cost about the equivalent of $533 USD.
The principal HTC One mini is a 4.3-inch variant itself of the HTC One. It comes with the same aluminum solid-body design as the HTC One, but has plastic edges to save on manufacturing costs. It has a 720p HD touchscreen display, which sports a pixel density of 341 pixels per inch. The device is powered by a dual-core Qualcomm Snapdragon 400 processor, clocked at 1.4GHz, assisted by 1GB of RAM. It comes with 16 GB of internal storage, with no microSD expansion support. On the back is a 4-megapixel camera, which has HTC's unique "Ultrapixel" technology that the company claims can shoot as well or better than leading 13-megapixel cameras.
Check back with Latinos Post Tech for more information on a U.S. release date, including whether there will be custom options for this market as well.
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