Social Media Promotion Tips for Your Small Business

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The reasons for business - small or not - to be present in social media are obvious. Almost all the customers have their accounts in one or another social media network, using them much more than any sites that are available on the Web. Modern users are also becoming much more practical, and they don't want to make extra clicks. If they can make a purchase via their social network without going to another site, they will most likely do that.

The promotion may seem like an activity that is accessible for big companies only. But you don't have to launch a million dollars campaign to start promoting your brand successfully. Actually, you may do it completely by yourself. All you need is consistency, a bit of theory, and a few useful tips we'll provide you with!

Choose the right social media

Most social media are optimized for promotion and advertisement campaigns, but each has its own audience. Facebook is more suitable for long texts and thoughtful posts; Instagram is created for beautiful photos with lots of filters applied; LinkedIn is very serious and highly professional, and so on. You should choose social media networks wisely, depending on your product. Also, depending on your audience, you should choose the most appropriate type of promotion: from PR to using special services like AppSally to increase brand's awareness. Read AppSally review to know more about such services and decide whether it fit your promotional goals.

Analyze your audience. What do they like most? Do they watch funny videos or post their beautiful selfies? Or maybe they are no-nonsense people searching for the new job contracts? The answers to these questions will help you choose the right social media where your target audience and potential customers are represented the most.

Give feedback

In the fiercely competing online business world, the speed of response means everything. Always respond to the direct messages, comments, and mentions in the reviews. When your business grows, it becomes a very exhausting task, but at the beginning, it won't be hard to give a personal touch to each comment or direct message. People don't want to interact with the algorithms only; they want a live conversation even in the form of messaging.

To make your task easier, write down some common scenarios of conversation: explaining the range of products, providing information about a new discount, the contacts of the local stores, return and refund, etc. Make drafts and then use them, pasting into the chat window and adjusting according to the current situation. It may save you a lot of time and also allows you to delegate this job to someone else without having to explain too much.

Don't just promote, inspire

People get bored with constant boasting about being the best in the market. It doesn't look genuine. Think about your favorite brands: we are sure that each of them tells its own story. It has its mission, idea, something that people want to share just because it's great. Share your own story. If your brand is starting your journey on the market, it's even better! Invite your first customers to walk with you, from the very roots of the brand. Share what inspired you to create it, the very first idea that appeared, show them the prototype of your first product.

Every one of us has the story they can tell. Start with yours. Share your joys with your audience with giveaways, ask for user-generated content such as photo contests with your products, start quizzes, flashmobs, and launch new hashtags. Celebrate new partnerships and post your photos from the expos. People will love to see you thrive. They will buy not only the product, but the history of it and emotions connected with it.

There are lots of technical nuances of marketing campaigns that differ from one social media to another, but the main principles stay the same. Choose the right place to promote your business, always be opened to the customers, interact with them, and listen to them. And, what is most important, give them something they will want to share further: emotions, feelings, inspirations. It will be the best marketing tool ever possible!