SBTech, an iGaming software supplier known for providing sportsbook products to customers globally, has signed two exclusive deals to provide omni-channel sports betting solutions in Mexico and Argentina on the 2nd of February 2016.
SBTeach signed a deal with Promotora Latinoamericana de Entretenimiento (PLE), which is equipped with the supplier's innovative retail products, to enter the market in Mexico. PLE, founded in 2005, runs sports betting facilities in land-based casinos, restaurants, bars and hotels in over eighty locations, and claims to hold a 30% share of the market.
SBTech has also entered the Argentinean market through a deal with the country's largest operator, Spingol's business to business (B2B) venture, Spin Entertainment, that claim to be the only betting site in Argentina with a License for online gaming from the Provincial Institution of Lottery and Casinos Sociedad del Estado (IPLyCSE) for the province of Misiones. Spin Entertainment will receive an online platform that includes SBTech's flagship in-play product, offering more than 25,000 events, each month. Spin Entertainment's consumer-facing online casino & sports brand Spingol is an official sponsor of the Copa America football tournament, the oldest international continental football competition in the world.
The deals also include SBTeach's Fast Market offering, which allows players to bet on incidents that are just about to occur during sports events, watch the outcome settled immediately, live streaming and cash out facilities. Looking at the growing legal market more and more iGaming offers are trying to find there niche.
Itai Zak, CEO of SBTech, stated that they are delighted to be teaming up with PLE and Spin Entertainment; this will allow them the opportunity to establish a stronger position in Mexico and Argentina and facilitate their reach further into Latin America. SBTech solutions aim to provide both their new partners with the latest technology to entertain their customers and also develop additional revenue streams with their very latest ante post and in-play options.
Gustavo Ysmail, the general manager at PLE, states that SBTech's global success in regulated markets had convinced them to enter this deal. He believes they will be able to deliver the right technology for PLE to gain a highly-competitive edge in the Mexican market. He believes, SBTech's modern products will distinguish PLE from the competition and allow them to provide their customers faster service, more markets and increased entertainment.
Juan Machinandiarena, CEO at Spin Entertainment, added that choosing the right platform for their customers is very important to them and they are certain that the partnership with SBTech will prove to be the right decision; SBTech's solutions are perfect for developing new markets and products and their modern software will also offers a distinct advantage over the competition in Argentina.
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