By Sade Spence (staff@latinospost.com) | First Posted: Sep 10, 2015 03:22 PM EDT

Among the many wondrous announcements made yesterday at the Apple Launch, one new device seems to be capturing the hearts and wallets of iPhone users everywhere. The pink iPhone was unveiled and the internet had a field day.

The rosy addition to the iPhone family will join the new iPhone 6S generation and it looks like some apple snobs cannot wait to get their hands on the pretty-pink phone.

@rgray "I received permission for the new pink iPhone. Sparkle sparkle sparkle."

‪@soylatteboca‬ "i want the pink iphone 6s so bad tho"

Others tried their best to contain their excitement...

@msdesin "the iphone 6s looks pretty cool... and it's in pink"

@raztweets, "Pink iPhone. Calm down. CALM DOWN. #AppleEvent"

While some emptied their pocketbooks then and there!

@crystalcrichard "Pink iphone. Just take my money. Take it all. ‪#AppleEvent"

Slush Puppy: "i feel like I'm being personally victimized by the pink iPhone 6s"

Some were quick to coordinate a matching ensemble

@trillpal "dis gon be me when I get the iPhone 6s in pink"

Apple states the new pink mobile phone is actually rose gold, however it looks like most of the internet is not having it!

@mashable "Apple can call this "rose gold" all it wants, but this is pink."

@kel12121 "Apple tryna sell this pink iPhone calling it rose gold nah fam that's pink lol"

Regardless of color issue, the er, rose gold addition will join the three traditional iPhone colors in an upgraded camera lens. The rear camera will now operate with 12-megapixels. According to The Verge, this is the first upgrade to the camera's megapixel count since 2011 on the iPhone 4S. Apple initially claimed any alterations to the megapixel count would create noisier image captures, however, they have since fixed the problem and voila, the 12-count snap is here! The camera is also said to have an improved autofocus, but still protrudes from the back. However, the front camera is receiving an upgrade as well with a 5 megapixel count. Just imagine how snazzy those selfies are going to turn out now?

The pink, salmon, or rose gold colored phone will be available for purchase Sept. 25.

© 2015 Latinos Post. All rights reserved. Do not reproduce without permission.