Samsung Galaxy S3 Receives A First-Party Push To Keep It Relevant Against The iPhone 5

With the imminent launch of the iPhone 5, companies are scrambling to gather attention and drive sales before Cupertino-based Apple dominates the market again. Samsung, in particular, has been at the frontlines against Apple, duking it out in the courtroom and on retail floors. The company's recent moves make it apparent that it is trying to beef up the Galaxy S3 ahead of time.

The most apparent will be the four new colors Samsung has lined up for the Galaxy S3. The colors were "inspired by nature," and will include Amber Brown, Garnet Red, Sapphire Black, and Titanium Grey.

The posting, on Samsung's blog, did warn that "availability of colors will vary depending on the country and carrier/retailer" and that "local market to remove color options as applicable."

On top of that, the same blog announced Drive Link, a smartphone app designed for drivers using the Galaxy S3. It utilizes many of the functions the phone already delivers, such as GPS, and makes them easier to access while driving. This doesn't mean you should have one hand on the Galaxy S3 at all times, but the app does make things a bit easier and we all know how clunky car GPS systems can be anyways.

Samsung is clearly dedicated in keeping the Galaxy S3 up-to-date and relevant by trying to give it things the iPhone does - more colors and improved driving integration.

The Korean company is also hard at work developing a Jelly Bean upgrade for the Galaxy S3. And over-the-air Jelly Bean upgrade for unlocked Galaxy S3 smartphones should be available to the public by the end of August, according to reports. U.S. consumers tied to a carrier will have to wait a bit longer for their wireless provider to approve and distribute the upgrade, but don't expect it to take too long - Samsung will most likely begin touting Jelly Bean as a valid alternative to the upcoming Apple iOS 6.

The Galaxy S3 is Samsung's strongest device at the moment. After selling more than 10 million in its first month, it has put Samsung at the top of the smartphone market, with an appeal that is "something different from the boring iPhone." The phone is sleek, powerful, and has gotten rave reviews, so expect Samsung to keep up the strong support for the phone since it is situated in the same price range as the iPhone and will be Samsung's frontline device in the war for smartphone supremacy with Apple.