Nokia has rolled out new advertisements for the Nokia Lumia 925 Windows Phone 8 smartphone, including localized variants for Italy.
The first advertisement launched on U.S. Independence Day is titled "Trust: Why we work with ZEISS." The video focused on the word "Trust," as it highlighted that "More than 30 Nobel Prize winners trust Zeiss lenses to see more of our world."
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The advertisement transitions from a science lab to a film shoot while noting the Zeiss lenses won three Academy Awards based on technical merits.
The transitions continue as the viewer visits an operation room where, according to Nokia, "More than four million surgical operations have been performed around the world trusting Zeiss lenses to see more of the human body and even save lives."
The "Trust" Nokia advertisment ends with the tagline, "More than your eyes can see," which is a lyric to the song used in the video by Koombra featuring Joanna titled "Something Real."
The Lumia 925 has not made its U.S. debut, but it is speculated to launch on July 10 during a New York City event by T-Mobile, which has been to be the carrier for the new Windows Phone 8 smartphone.
Meanwhile in Italy, "Something Real" can be heard in a number of Lumia 925 commercials. The Italian Lumia 925 ads also focused on the camera capabilities of the Windows Phone 8 smartphone.
One of the commercials, however, takes a different route. A Lumia 925 advertisement features a man startled by what may be a bat flying in his apartment. He proceeds to dress up as a superhero, likely Batman, as pictures are taken in the low-lit apartment of his movements.
The Lumia 925's features include a 4.5-inch display with 1,280x768 pixels and a 2,000mAh battery capacity for the 1.5GHz dual-core Snapdragon processor. The Lumia 925's wireless connections include the latest Bluetooth and NFC technology. The maximum standby time is 440 hours and just over 12 hours of talk time under a 3G network.
Trust: Why we work with ZEISS
Italian Lumia 925 Advertisements:
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