KIA Motors Presents NBA Noche Latina Night 2013 - New York Knicks Vs. OKC Thunder
(Photo : Reuters ) Chicago Bulls' Joakim Noah (R) and Brooklyn Nets' Mirza Teletovic chase down a loose ball during the second half of their NBA basketball game in Chicago, Illinois, March 2, 2013. REUTERS/Jim Young (UNITED STATES - Tags: SPORT BASKETBALL)
Kia Motors America will present the NBA's Noche Latina program tonight at Madison Square Garden where the New York Knicks will take on the Oklahoma City Thunder in a highly anticipated matchup between the two teams that have both taken the second spot in their respective conferences.
This marks the seventh annual Noche Latina program, a celebration to commemorate the Latin heritage of the league as well as support for the growing fan base in U.S. Hispanic and Latin American communities. "The Noche Latina program is the perfect example of the NBA's ongoing commitment to celebrate diversity as part of the fabric of our game," said Saskia Sorrosa, NBA Vice President of Multicultural Marketing.
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"This month-long celebration will bring the excitement of the NBA to Hispanic fans in ways that are culturally relevant."
Hispanic-themed activities, Latin music, live concerts and prizes will all be a part of Noche Latina games.
And the players will also sport jerseys designed by Adidas featuring bilingual team names like, "Los Lakers," "Los Spurs," "Los Sun," "El Heat," "Los Bulls," "El Magic" and "Nueva York."
Kia Motors America is the official automotive partner of the NBA and shares a signature partnership with Madison Square Garden, New York Knicks and the New York Rangers.
The automaker recently unveiled two new turbocharged concept cars at the 2013 Geneva auto show this week, including the Pro_Cee'd and Cee'd GT models as well as the hybrid Provo concept vehicle.