(Photo : Photo/Fandango Cine Facebook)
In the past couple of years companies have come to realize that as consumers Hispanics have great purchasing power. When it comes to films, Hispanics are the biggest movie-going group in the U.S. and Fandango certainly took notice.
Fandango has partnered with the Spanish language network Telemundo to create Fandango Cine, movie website and ticket service aimed at Latinos. On Monday NBCUniversal, owner of Telemundo, will release the site and app.
The New York Times reports that according to box-office data from the Motion Picture Association of America, Hispanic moviegoers bought 286 million movie tickets in 2011, and they attend an average of seven movies a year, compared with five a year for non-Hispanics groups.
"We recognized from the data that there's a unique audience in Hispanics in their affinity for movie-going and mobile technology," Paul Yanover, president of Fandango, told the Times. "That's a pretty important audience segment we thought we could better service."
According to the Deadline, Fandango Cine's launch partners are Sprint and the awaited film starring Michelle Rodriguez, "Fast & Furious 6."
The site will operate in Spanish and will highlight Latin actors and directors, the week's upcoming films, exclusive interviews, movie times, reviews, and celebrity buzz and breaking news. Furthermore, the site will promote movies not prominent on the main Fandango site such as the upcoming films "Snitch," starring Benjamin Bratt and Nadine Velazquez, and "Bless Me, Ultima," a WWII tale that takes place in New Mexico.These segments will also be featured throughout Telemundo Media platforms including digital, mobile and television.
Thus far it seems that the two will do a great job at support each other mutually. According to the Times, Telemundo will provide Fandango Cine clips that promote Universal Pictures's "Fast & Furious 6," while a Spanish-speaking movie critic from the site will have a regular segment on the network's morning show "Un Nuevo Día."
"Fandango Cine will be a one-stop destination for Hispanic movie fans, who stream more movie-related content than the rest of the U.S. population and over-index as moviegoers," Paul Yanover, President of Fandango, told Deadline. "With our partners at Telemundo, we will provide the best-of-breed movie-related video programming, along with a seamless ticketing experience at the widest choice of theaters available online and on mobile.