What Now

Rihanna's New 'What Now' Music Video Hits Home With Eerie, Demented Images

On Friday, Nov. 15, she dropped the music video for her single “What Now.” The video, filmed and directed by Darren Craig, Jeff Nicholas and Jonathan Craven of The Uprising Collective, is unlike most Rihanna videos, often filled with suggestive images and high production values, but it hits home harder than most.

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