By Staff Reporter | First Posted: Oct 03, 2012 08:03 AM EDT
Tags HTC

As the holiday season approaches, all leading smartphone makers are introducing better, more improved devices to tap the period and make the most out of it. While Samsung and Apple have already played their ace cards, HTC has taken out the best weapon from its arsenal without wasting much precious time. (Photo : HTC)

As the holiday season approaches, all leading smartphone makers are introducing better, more improved devices to tap into the period and maximize sales. Samsung and Apple have already played their ace cards, and now HTC has done the same.

Taiwan-based smartphone maker, HTC, unveiled its much-awaited next generation One X+ smartphone on Tuesday. 

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This February at the Mobile World Congress event, HTC unveiled a good collection of Android phones for 2012: the HTC One X, One S and One V. While the One S and One V were impressive, the company's One X smartphone stood out among the rest for its impeccable design and brilliant functionalities. The phone also received rave reviews from experts all over the world. Unfortunately however, HTC could not make much business out of it. The 'king of Android', as it is lovingly called by reviewers, failed to impress smartphone enthusiasts. Perhaps for that reason, HTC thought of introducing a few changes in the old phone and making a new one, the One X+.

While both phones are largely similar in terms of the look, feel and components, HTC has tried to make the functionality of the new phone much more sophisticated with the following new features and specs:

Updated Operating System and UI

HTC's original One X smartphone runs Android 4.0 Ice Cream Sandwich with Sense 4.0 UI. In the new phone, HTC has provided the latest Android OS Jelly Bean and HTC Sense 4+ UI. Sense 4+ is said to support features like Tap and Go which will allow users to connect their phones to a Beats Audio speaker when tapped together. Moreover, the new UI has added some interesting features like Self Portrait mode that will offer facial detection through the front-facing camera and a sightseeing mode to allow users take a snapshot with one click, without unlocking the phone.

Faster Processor

While the original One X sported a powerful 1.5GHz quad-core processor, the new phone is reportedly going to be more powerful with NVIDIA's 1.7GHz quad-core Tegra 3 AP37 processor. According to the company, the new processor will boost the phone's performance by up to 67 percent, as compared to its predecessor. RAM remains to be 1GB for both the phones.

More Storage

The original One X phone has just 16GB of storage, but with the One X+, HTC has increased (**correction**) storage capacity to 64GB.

Camera

The primary camera in the One X+ features the same 8-megapixel one as its predecessor, but the front-facing camera has been upgraded to 1.6-megapixel from the earlier 1.3 megapixel shooter. Moreover, the new phone camera can now access the HTC Image Chip processing for better quality vanity shots. The new Gallery app has the ability to pull in shots not only from the phone but also from Facebook, Picasa, Flickr and Dropbox.

Better Battery

HTC claims to have packed a more powerful 2,100 mAh battery in the One X+, which will give up to 6hrs more talktime compared to the 1800mAh battery in the One X.

Additionally, the company has claimed that the LTE version of the new phone is "up to 67 percent faster" than its predecessor. The new phone comes in a matte black finish with red touches and sports a new Beats Audio logo.

HTC announced it will release the new One X+ in Europe and North Asia later this month and will declare North American availability at a later time. No pricing has been announced yet.

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