A still image from the Galaxy S3 ad attacking the iPhone and ridiculing the long lines fans are making for something they already own. (Photo : Samsung)
The new Apple iPhone 5 has Samsung on the attack. After releasing a controversial ad that highlighted features the iPhone 5 doesn't have, Samsung has now unveiled a commercial that takes a stab at the iPhone 5 by highlighting the Galaxy S3.
Like Us on Facebook
In essence, the commercial can be summed up by Samsung's own motto: "The next big thing is already here."
Watch the video here:
The video showcases people waiting in line for an iPhone 5. Throughout the clip, it becomes increasingly clear (or at least Samsung wants it to be) that the Galaxy S3 has everything the iPhone 5 has and more.
Samsung shows people in line being amazed by the simple fact that the headphone jack is now on the bottom of the iPhone 5. It also goes on to show two people using the NFC technology, which the iPhone 5 doesn't have, in the Galaxy S3 to share a playlist simply by bumping phones.
The kicker comes near the end, when the commercial reveals that a person waiting in line for the iPhone 5 is really saving a spot for his older parents - implying that the iPhone 5 is outdated and not a device that is youthful.
The Korea-based Samsung is playing off the initial response that the iPhone 5 is nothing really new. While it didn't exactly "wow" critics, initial reviews and impressions of Apple's phone have been overwhelmingly positive - proving the maxim that "if it ain't broke, don't break it."
The Galaxy S3 is currently the king of Android smartphones. Not only that, in the recent months, it overtook the iPhone 4S as the best-selling smartphone through carriers. Despite selling 20 million units in its first 100 days, the Galaxy S3 will be surpassed by the iPhone 5: 2 million were sold in the first day of pre-orders, and analysts have predicted that Apple will sell 10 million over this weekend.
If you haven't already, will you be picking up the iPhone 5? Or does the Galaxy S3's Android operating system and technology appeal to you more?