Steve Jobs may no longer be introducing new, altering devices into the market, but Apple has already built itself a solid foundation to continue its success into the future. (Photo : REUTERS/Denis Sinyakov )
Apple's iPhone 5 has many people clamoring to buy it, but it also has many disappointed. With relatively new features, and less-than-over-the-top specs, some have pegged Apple as a company that is now simply inching forward, rather than innovating, and are stating that the Cupertino-based company will lose its tech crown soon.
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But a better look at Apple and the tech industry shows otherwise: it's no longer about having the most powerful device, it's all about content.
Senior editor at Business Insider Jay Yarow stated that the "my-hardware's-better-than-yours" is a thing of the past. Consumers now are drawn increasingly into social networks and the ability to have the content they access and trust the most at their fingertips.
And if anything, Apple is still king.
With over 600,000 apps available through its App Store, Apple still offers the most robust app experience. Even though Android phones have more market share and over 500,000 apps now, Apple's iOS is still the choice of platform for app developers looking to make a buck.
Add to that that Apple has the iTunes store. It became the world's #1 music store a few years ago, and continues to offer the most variety. Apple also offers a huge selection of movies, television shows, and podcasts that can all be accessed anywhere through Apple's iCloud system.
Apple's devices have never been the most technically superior. Instead, they are solid devices, not marred by many of the problems that plague Windows or Android users (granted they have their own set of issues), and offer a niche alternative.
Other services such as Google's Play offerings and Amazon's content system are definitely catching up, but it will be a while for them build the customer base and variety that Apple has been accumulating over the years. This will make Apple's content delivery systems still one the most appealing ways to deliver content through, and while the company may not experience the record-breaking years it has had, it will still be chugging along at a decent pace far ahead of the rest of the game.
Perhaps Amazon CEO Jeff Bezos said it best when introducing the new line of Kindle Fires:"People don't want gadgets anymore. They want services that improve over time."