Obama Leads Romney Among Hispanic Registered Voters By 37 Points

President Obama leads Republican presidential nominee Mitt Romney among Hispanic registered voters 64 percent to 27 percent, the latest Gallup poll shows. Obama’s lead marks a 5-point increase from the last poll released by Gallup.

According to the poll, Obama also leads Romney overall with 48 percent to Romney’s 45 percent among registered voters. The Gallup polls corroborate with poll information released by Latino Decisions, which showed Obama leading Romney by 53 points among Hispanic women voters and by 29 points among Hispanic men voters.

Both presidential candidates have hoped to appeal to the Latino community, advocating for issues that affect them the most, including immigration and unemployment.

Romney, who has been seen as out of touch with the Latino community, addressed the U.S. Hispanic Chamber of Commerce in Los Angeles, Calif. on Monday with promises to “permanently fix our immigration system.” Romney and Obama will also be appearing on Spanish-language television network Univision later this week to take part in a question and answer session.

During the Republican National Convention and the Democratic National Conventions, both parties featured key Latino members to advocate for their respective candidates.

Romney’s son Craig, who spent two years as a missionary in Chile, addressed the RNC in Spanish stating that his father knows how to unite the country and values the fact that the nation is made up of immigrants. Craig Romney has also advocated for his father’s campaigns by speaking to Spanish-language media, meeting with Latino voters and featuring in Spanish-language television ads.

On the other side, Obama has called upon Latina actress and activist Eva Longoria to lead his campaign among Latino voters. Prominent Latino politicians joined Longoria in addressing the Democratic National Convention in Charlotte, N.C.

According to Latino Decisions, the latest polls demonstrate that Obama has a strong hold of the Latino votes and shows no signs of losing that vote during the election.