By Keerthi Chandrashekar | First Posted: Sep 12, 2012 03:25 PM EDT

New Colors for S3: Grey, Red, Brown, Black
(Photo : Samsung)

Everybody is going to be talking about the iPhone 5 after Apple unveiled the smartphone today, September 12, at a press conference. After winning a legal tussle against Samsung in the United States, Apple is looking invincible this fall, but that doesn't mean you can count Samsung out of the race.

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Samsung recently announced that the Galaxy S3 smartphone surpassed 20 million sales in its first 100 days, becoming Samsung's best-selling smartphone of all time. A new report from Yonhap News Agency states that Samsung thinks that the Galaxy S3 should reach 30 million global sales by the end of 2012. 

"The Galaxy S3 is expected to sell more than 30 million units within this year," Samsung's IT and mobile unit chief Shin Jong-kyun.

This is something Apple should take note of because Android phones are becoming increasingly popular.

Together, Apple's iOS and Google's Android operating systems make up 85 percent of the world's smartphone market, according to IDC. Android phones make up a whopping 68 percent of that, with the other 17 percent coming from Apple.

Apple's iPhone still remains the all-time most-recognizable smartphone, and the Cupertino-based company can expect the iPhone 5 to continue the trend. Anticipation is at a record peak, and analysts have said that the iPhone 5 will sell 10 million units in its first week and that is the biggest consumer electronics device launch in history. But Samsung is fighting back.

The Korean company is expected to launch the Galaxy Note 2 smartphone in the United States before the end of 2012. Their Galaxy S3 smartphone has even surpassed iPhone sales in the recent months. 

With a slew of new colors to hit the Galaxy S3, Samsung's fall quarter should be strong. Will it be strong enough to withstand an Apple iPhone 5 and iPad Mini? Tell us what you think in the comments below. 

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