By Staff Writer (media@latinospost.com) | First Posted: Oct 31, 2014 12:20 AM EDT

Earlier this month, it was reported that Bruce Jenner was seeing estranged wife Kris Jenner''s BFF, Ronda Kamihira. Indeed, the two were spotted and photographed attending an event together, with the former athlete's lustrous locks out in all its blow-dried glory.

After that story broke out, a number of rumors about Kris weeping herself to sleep and getting furious about this turn of events floated. While Bruce and Ronda has never confirmed anything, the whisperings appeared to convince the public that the 65-year-old Kardashian patriarch is indeed romancing Kris' former assistant.

However, as recently noted by the Daily Mail, new reports have emerged alleging that the Bruce-Ronda romance is actually false, and is, in fact, fabricated by Kris herself for "Keeping Up With The Kardashians."

"It's purely false that they are seriously dating!" a source was quoted by the publication as saying. "Bruce suspects that the false rumours are coming from Kris' camp, and knows it's being used for the upcoming season of KUWTK."

"During recent filming with Kris, the two argued about Bruce spending time with Ronda," the source went on to say. "It came out of nowhere, and Bruce immediately realized he had been set up. Kris is making a big deal of their friendship for the show."

Looks like this is yet another clever move by the Kardashian momager, who has been known for her "hustling skills" that helped daughter Kim Kardashian achieve fame and fortune, as well as the rest of the family.

"Kris Jenner plans every move she and her family make, so there is not a chance Kris would be blindsided by Bruce taking her BFF on a date," Celeb Dirty Laundry speculated. "Everything that happens in the Jenner-Kardashian world is calculated by Kris to generate publicity, and everyone knows that Bruce is far too scared of Kris to cross her...so it makes sense that Kris concocted this idea and Bruce went along with it."

"She's a workaholic, a hustler," said Karen Houghton of her big sister Kris, as quoted by the Daily Mail. "You know what drives Kris? Power, power, power. And money. Fame and fortune ruin people."

There have been other rumors in the past where Kris was reportedly behind publicity-generating events in the lives of the Kardashian girls. Page Six had reported that Kim's ex-husband Kris Humphries allegedly claimed that it was the momager who "not only directed Kim to shoot her sex tape, but to re-shoot because Kris J didn't think the first one was pretty enough."

What won't Kris do for KUTK? Stay tuned for further updates.

© 2015 Latinos Post. All rights reserved. Do not reproduce without permission.