By Staff Writer (media@latinospost.com) | First Posted: Oct 20, 2014 06:38 AM EDT

Kanye West and Jay Z are two of the most recognizable names in hiphop. They're also BFFs and close collaborators. However, the same cannot be said of their own better halves. But that's not to say that Ye's throwing in the towel despite various attempts at cultivating more rapport between Beyonce and Kim Kardashian.

It's been reported that Bey doesn't like to be associated with the reality star, even asking "not to be seated too close to Kim at the MTV VMAs," as well as not attending her wedding, The Nation noted. And this did not sit well with Kim.

B is recently reportedly re-thinking her strategy, which only makes North's mom think Beyonce "only wants to be friends because she wants something from her now," a source was quoted by the site as saying.

"Kanye would love for things to be better and it trying to get Kim to soften," the insider went on to reveal. "Kanye's spoken to Jay privately and told him the approach may have to be public in some way - that's the way Kim is and not coming to the wedding was a huge snub."

"Kim's ignoring her calls so far. Bey's going to have to eat some serious humble pie to make up for all the public snubs she's made over the years and for missing her wedding," a mole also said, according to Express. "She's certainly not going to forgive her just because Kim's a bit more famous now and Beyoncé's popularity has taken a hit."

Looks like Bey's going to experience what's it like to be in Kim's shoes during those times when the 33-year-old Kardashian wasn't getting any love from the "Drunk In Love" singer.

Meanwhile, Hollywood Life had reported in August that the "Keeping Up With The Kardashians" star wants a public apology from Beyonce for not attending her wedding.

"Kim thinks Beyoncé's a fake, and that the real Beyoncé is nothing like the one the public knows. Not showing up for the wedding was a total slap in the face," Kim's friend shared, according to the entertainment news source. "And now Kim's not afraid to call her out on it."

"Kim is done playing nice, Beyoncé humiliated her," the mother-of-one's pal shared.

We wonder what will happen if things don't change for the better for both women. Will this create further tension in Kanye and Kim's union? They've been recently spotted on a casual date Sunday afternoon, E! News said. The outing appeared to belie rumors that the couple is headed for splitsville.

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