Also called Lou Gehrig's Disease, ALS is a "progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord" causing loss of muscle control, paralysis and death, an ALS Foundation report said.
According to several reports, the Ice Bucket Challenge started several months ago with various pro-golfers trying to create awareness for various pet charities according to the Wall Street Journal, but the craze got national attention when another pro-golfer, Greg Norman, challenged Matt Lauer from the "Today" show who subsequently carried out the challenge via live TV.
Matt Lauer on the other hand challenged Brian Williams, Martha Stewart and Howard Stern.
Justin Timberlake challenged Jimmy Fallon, Steve Higgins and the Roots.
Jimmy Fallon challenged the New York Jets.
Eva Longoria challenged Victoria Beckham, Melanie Griffith and Ricky Martin.
Jeff Bezos challenged William shatner, Patrick Stewart and George Takei.
And the list goes on...
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