By Staff Reporter (staff@latinospost.com) | First Posted: Apr 03, 2014 01:43 AM EDT

Former Beatle, Paul McCartney, asked his followers on Facebook and Twitter to join the "Everyone Matters" campaign on April 2.

McCartney alongside Nicole Kidman, Ellen DeGeneres, Hugh Jackman, Daniel Craig, Natalie Portman, Tom Brokaw, Judi Dench, among others, are the lead organizers of the mentioned campaign that wants to spread the word about human equality.

By summoning fans on social media to post a selfie which portrays their special characteristics with the hashtag #IAM, the campaign tries to show the world that differences don't matter, everyone is equal.

On his behalf, Paul McCartney posted a selfie with a sign that reads "I'm a Scouser", an accent proper of Merseyside County linked with Liverpool, his native city.