By Jorge Calvillo (staff@latinospost.com) | First Posted: Mar 18, 2014 01:19 AM EDT

It may seem that years simply go by, but beauty and creativity don't have be apart from experience.

Jennifer López, who recently presented a new video for her single "I Luh Ya Papi", has shown that in her case, age has treated her very well.

The 44-year-old New Yorker, born in Puerto Rico has shown time and again that her crown as the most stunning Latina is far from being stolen.

In her new video, "La Diva del Bronx", who was recently seen wearing leather next to Ricky Martin in the video for "Adrenalina", is once more seen sexy and confident in herself, but besides this, she has chosen to change the roles the music industry is known for.

At the start of her new video, JLo is seen talking to the director and other women about how a video "should look". "Maybe in a water park", suggest the director to the women.

"If I were a boy, we wouldn't be having this conversation at all," says one of the women, to which the other woman asks "Why do men always objectify women in their videos?" "Why can't we objectify men for once?"

This is how a video filled with fun stars, with the voluptuous singer in a yacht surrounded by men in what would otherwise be one of the hundreds of videos in which women are simply seen as objects that surround men.

According to E! News, Jennifer López' new video was directed by Jessy Terrero and is the first video from the lovely Latina's tenth album.

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