By Staff Writer ( | First Posted: Feb 11, 2014 02:35 AM EST

(Photo : REUTERS/Fred Prouser)

There are cases of mistaken identities that people can just shrug and brush off; after all, mistakes can be made from time to time. However, for an entertainment reporter not getting his facts straight, and mistaking your interviewee for someone completely different is almost unforgivable.

Such a thing happened with KTLA Morning News Entertainment Anchor Sam Rubin, and the man he mistook for another was not happy about it.

In an account taken by E! News, Samuel L. Jackson appeared on the morning show to promote his new "Robocop" movie, but much to the star's dismay, the question thrown at him was something that he played no part in.

Rubin asked, "Did you get a lot of reaction for that Super Bowl commercial?"

Jackson's appearance in the Super Bowl was in a trailer for the upcoming "Captain America" movie, not a commercial.

"What Super Bowl commercial?" Jackson responded. He quickly realized that the reporter confused him with Lawrence Fishburne, the actor behind the "Matrix" Trilogy's Morpheus, who did appear in a commercial for car maker, Kia.

Jackson then admonished the reporter on camera, shaking his finger and saying, "See, you're as crazy as the people on Twitter, I'm not Laurence Fishburne!"

Ruben apologized immediately and slapped himself on the face, telling the actor, "My mistake, my mistake, I apologize."

It could have ended there, but Jackson refused to drop the issue despite Rubin's effort to change the topic and focus on the new film.

"We don't all look alike!" he ranted, cracking a smile and a laugh in between. "You're busted. You're the entertainment reporter?! And you don't know the difference between me and Laurence Fishburne? There must be a very short line for your job," he added.

Jackson proceeded on ranting, publicly shaming the actor, but in seemingly good jest. Rubin also proceeded on apologizing after the segment, saying, "I do know who Samuel Jackson is. Of course a Captain America ad had also run during the Super Bowl but I immediately felt so dumb that I didn't bring that up and he gave me the shellacking that was well-deserved."

Watch the tirade here:

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