Apple's latest smartphones have helped boost the Cupertino-based company's market share.
According to Kantar Worldpanel ComTech's Strategic Insight Director Dominic Sunnebo, the iPhone 5c and iPhone 5s provided Apple's iOS mobile platform with a "significant bounce" in comparison to previous months of their market share data.
Follow the Latest Tech News on Twitter: @LatinosPostTech
"Generally, Apple's share of the market still remains lower than when the iPhone 5 was released, although this is not wholly unexpected as shoppers tend to react more positively to 'full' releases than incremental improvements such as the 5S and 5C," added Sunnebo.
The strategic insights director continued to note how the newest Apple smartphones had "spectacular results" in certain markets such as Japan. The iPhone 5c and iPhone 5s marked the first time Apple smartphones were carried by major Japanese mobile carrier NTT DoCoMo. The carrier had initially declined to carry Apple's smartphones due to disputes over pre-installed apps. The Japanese mobile carrier finally began to sell the iPhone 5c and iPhone 5s this year and have ranked in the top 10 weekly sales chart.
The presence of the iPhone 5c also affects markets as it attracted a new audience.
"In the U.S., the biggest demand for these mid-end models [such as the iPhone 5c] is coming from lower income households," said Sunnebo. Some 42 [percent] of iPhone 5C owners earn less than $49,000 compared with just 21 [percent] for iPhone 5S.
"The good news for Apple is that this wider appeal is attracting significant switching from competitors. Almost half of iPhone 5C owners switched from competitor brands, particularly Samsung and LG, compared with 80 [percent] of 5S owners who upgraded from a previous iPhone model," Sunnebo added.
Kantar Worldpanel ComTech also revealed the iPhone 5s also outsold the iPhone 5c in a 3-1 margin in the United Kingdom.
__
For the latest updates, follow Latinos Post's Michael Oleaga on Twitter: @EditorMikeO
- Contribute to this Story:
- Send us a tip
- Send us a photo or video
- Suggest a correction
