By Jorge Calvillo (staff@latinospost.com) | First Posted: Nov 19, 2013 11:50 AM EST

After weeks of rumors regarding an alleged new romance between actress Eva Longoria and a successful Mexican businessman, magazine People en Español published a photograph that may confirm the relationship.

The name of the actress' lucky new boyfriend is José "Pepe" Bastón, who is the president of Television and Content at Televisa.

According to People en Español, Bastón and Longoria went together to the aperture gala of the Jumex Museum, at the Casa de la Bola Museum in Mexico City on Nov. 15th.

The executive from Televisa, the most important television network in Latin America, and the 38-year-old actress turned heads last week while they walked down the event's red carpet, where other celebrities like Paulina Rubio were present.

Weeks before, the media published various rumors about an alleged relationship between Longoria and a Mexican businessman.

"She's been dating a successful Mexican businessman. She's very happy and he's crazy for Eva", said a source quoted by People on Monday, November 11.

However, since the popular actress ended her relationship with businessman Ernesto Argüello in August after just four months, Longoria has found herself involved in a series of rumors regarding her love life, and she had to deny these rumors more than once.

Haha, I just peed myself reading this story! That's my friend's fiancé! And MY house! Haha https://t.co/N9e0fck8X2

- Eva Longoria (@EvaLongoria) November 4, 2013

That's what the actress tweeted after the Daily Mail published an article along with a picture showing the actress with an alleged new boyfriend.

Bastón and Longoria have been dating for a month and a half, but it wasn't until Nov. 15 that they decided to go out together in public.

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