The latest Spanish-language ad by the Romney campaign against Obama's "Si se peude" (Yes We Can) phrase. (Photo : Romney Ad/Screenshot)
The presidential campaigns are hitting hard at attracting the Latino vote since the announcement that Paul Ryan will be Romney's vice-presidential pick.
According to US News, the addition of Ryan will not click well with Latino voters. Ryan has voted against the DREAM Act which allowed young illegal immigrants to avoid deportation and a chance to obtain work permits. Ryan also wants to change procedures with the Medicare and Medicaid programs. Both aspects have been popular with Latinos but Ryan's view on those matters is not proving popular.
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As Latinos Post reported, Republican strategists and polls believe the addition of Cuban-American and Florida Senator Marco Rubio would have helped Romney gain Latino voters.
Dr. Gregory Julian, a Pace University faculty fellow and political science coordinator in New York, told Latinos Post, "The Democrats are more urban, ethnically, and racially diverse and more inclusive as a party."
With that view, having someone like Rubio would have helped the Republican perception of being predominately white.
Public Policy Polling revealed the addition of Rubio as Romney's vice-president would diminish Obama's lead with Latino voters from 27 percent to 14.
With that in mind, the Romney campaign has released a new television ad which criticizes Obama's "Si Se Puede" (Yes We Can) motto, and blames him for the 10 percent of Hispanics currently unemployed and the two million Hispanics in poverty.
According to Fox News Latino, the Obama campaign issued a statement regarding the claims.
"It's no wonder the latest ad from the Romney-Ryan camp tries to mislead Hispanic voters, after all their plan would disproportionately hurt Hispanic families," said National Director of Hispanic Media for Obama for America's Gabriela Domenzain.
Domenzain also commented on Ryan's plans that would ultimately hurt Hispanics.
"[Romney and Ryan] would cut social programs that Hispanics depend on in order to cut taxes for the very rich and promote the same economic policies that led our economy to the brink of collapse, [Obama] has turned our economy from losing 750,000 jobs a month when he took office, to creating 4.5 million private sector jobs over the past 29 months," said Domenzain.