Missy Franklin of the U.S. holds her national flag during the women's 100m backstroke victory ceremony at the London 2012 Olympic Games at the Aquatics Centre July 30, 2012. Franklin won the gold. (Photo : REUTERS/Toby Melville )
The Peacock network has received lots of attention for their coverage of the London 2012 Summer Olympics, unfortunately many of the attention has been negative.
The latest criticism comes after NBC aired a promo showing Team USA swimmer Missy Franklin winning the 100-meter backstroke during the Today show.
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The promo told viewers, "When you're 17-years-old and win your first gold medal, there's nobody you'd rather share it with. We're there when Missy Franklin and her parents reunite."
The promo aired in the Eastern and Central time zones in the US before being pulled from Mountain and Pacific time zones.
"They said, 'Let's try to crash the spot and rush it to air,' and I think they miscalculated a little bit about where the show was," said NBC Universal Group's Chief Marketing Officer John Miller.
The latest mistake by NBC drove viewers onto Twitter expressing their frustrations. This isn't the first time viewers shared complaints about NBC's broadcast of the Olympics. Viewers complained at NBC's decision to air the opening ceremony on tape delay instead of the option of live streaming. Another complaint was the decision to delay the broadcast of Michael Phelps' afternoon 400-meter individual medley until primetime. NBC has offered all Olympic sports to be broadcasted on their live streams but have faced technical difficulties with some of the sports.
Twitter fans have used the "#nbcfail" tag when writing their complaints.
Miller said he was a surprised by the volume of negative feedback the network received on Twitter for airing the Franklin promo.
"It's not as if these results are a secret," he said. "The race was seven or eight hours old, so the number of people who were surprised was somewhat small, and a few people said, 'Look what they've done!'"
"We are mindful of the timing so that those who want to watch it as a live experience are not fooled," Miller said.