(Photo : Reuters)
Apple, a giant in the world of technology, is reported to be interested in diving into the social networking game.
According to the Wall Street Journal, Apple has had discussions with Twitter more than a year ago about taking a "strategic investment" in the 140-character messaging service.
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Social media has been used to influence people - potential Apple customers - on how to spend their time and money as good reviews or recommendations on the web can lead to sales in Apple apps, music, movies, and devices.
The New York Times reported the discussions were private, and Apple has considered investing "hundreds of millions" of dollars to Twitter. The current value of Twitter is $8.4 billion, but the investment from Apple can boost their value to over $10 billion.
Apple's interest in social media may be an attempt to better competition against mobile rival Google, who have started their own social network with Google Plus. Another Apple motivation to invest is to compete with computing rival Microsoft, as the Windows company has a small stake in Twitter's social media rival, Facebook.
At a recent technology conference, Apple's Chief Executive Tim Cook acknowledged Apple's lack of a social media presence.
"But does Apple need to be social?" said Cook. "Yes."
This is not the first time Apple and Twitter collaborated together, as Apple has provided Twitter features into its products. However, New York Times say Twitter has put more of their resources into managing its relationship with Apple.
With the inclusion of Twitter software on Apple devices in late 2011, Twitter has seen an increase of Tweets on their site, particularly photos and videos.
The team of Apple and Twitter could get stronger as time passes by, as Facebook is said to be developing its own phone or phone-software division, and Google's purchase of Motorola Mobility has the search engine company officially in the phone business.