Canon EOS M camera (Photo : Canon)
Canon Inc has announced that it will start selling its first mirror-less camera in September.
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The camera, entitled the EOS M will go on sale in Japan for approximately $1020. The camera price in the US is rumored to be around $800 to $1,000. The camera will come with a lens and Canon plans to produce around 100,000 units a month.
The announcement represents Canon's attempt to catch up with competitors Nikon and Sony who already have their own mirrorless cameras on the market. Prior to the announcement of the EOS M, Canon was the only major camera maker that lacked a mirrorless device.
The mirrorless devices essentially get rid of mirrors in single lens reflex cameras and are intended to compete with smartphones that have essentially eliminated the need for point and shoot cameras.
The EOS M features an 18.0 megapixel APS-C size CMOS sensor and with the purchase of an adapter can be used with the current line of Canon EF lenses. The adapter will cost upwards of $100. The camera is being offered in red, silver, white, and black, weighs half a pound, and will be packaged with a 22 mm lens.
The camera can shoot Full HD video (1080p) and will also feature built-in stereo microphones. An external microphone can also be plugged into the camera. Video can be taken at 24,25, and 30 Frames per second. The camera will also include a 3 inch LCD touch screen.
Filters for taking photographs will include a water colors filter, a toy camera filter, and even a grainy black and white filter that seeks to emulate old photographs.
The camera will also be released alongside the Speedlite 90EX flash device, a detachable flashgun that will ensure greater flexibility for still photography. Some packages of the camera will bundle the two devices together.