The latest Obama ad features 16-time Grammy winner Beyonce, reading a letter she wrote to First Lady Michelle Obama. (Photo : Reuters)
The newest campaign advertisement from the Obama administration aims to attract the younger demographic, with Beyonce as its star.
The ad consists of a letter the 16-time Grammy award singer wrote to First Lady Michelle Obama last April. The letter praises the First Lady as the "ultimate example of a truly strong African-American woman."
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Beyonce is seen as a strong supporter for the Obama administration, having performed at the presidential inauguration in 2009, and have First Daughters Malia and Sasha, accompanied by Mrs. Obama, attend her concert earlier in the year.
In March, Beyonce appeared at a fundraising event hosted by Mrs. Obama, two months after the singer gave birth to daughter Blue Ivy Carter with rapper Jay-Z.
The ad might not be welcomed with Republicans, who have previously criticized the Commander-in-Chief as the "celebrity-in-chief" in a press release by the Republican National Committee after Mr. Obama attended a fundraiser featuring actors such as George Clooney in May.
The online ad features the First Lady in moments with her daughters, meeting everyday citizens, planting, and promoting exercise.
A new Gallup poll illustrates Americans have a favorable view of the First Lady with 66 percent, which is considered "unchanged" from nearly two years ago. The poll shows her more popular than her husband (66 percent to 52 percent).
Beyonce added, "I'm so in awe of Michelle Obama, every time I see her, she inspires me, she empowers me, she encourages me to live a healthy life style, to support our veterans. Michelle, thank so much for every single thing that you do for us - I'm proud to have my daughter grow up in a world where she has people like you, to look up to, love Beyonce."
The video ends with the Obama-Biden emblem, with the option of signing up or donating to the Obama campaign.