More than 50,000 fans attended Psy's 'HAPPENING' concert through which the artist used as a platform to reveal his new and anticipated music video "Gentleman".
The concert was streamed live via YouTube and lasted a couple of hours before the South Korean rapper unveiled the music video. The new song/music video consists of similar elements to Psy's previous "Gangnam Style" -humor, sexy ladies, sarcasm - but at the same time the piece introduces a new dance that derives from a traditional South Korean folklore music step.
The music video displays Psy being just the opposite of a "gentleman" as he sarcastically makes his way as rude man to ladies and kids while being generous to elderly adults.
According to ALLKPOP, the singer chose the color white as the concert dress code in order to for that to express the white hot "burning passion of fans who will light up the dark night sky at the concert."
Psy reportedly invested $2.7 million in the event.
Last week, the international phenomenon told local television, "The new song is extremely fun and...what I can tell you is the song title is 'Gentleman.'"
Psy added, "I can't tell you about the dance, but all Koreans know this dance-but [those in] other countries haven't seen it."
"The basic concept for his upcoming song is again a formal suit but with a humorous twist. I plan to add an unexpected twist for fun," the 35-year-old stylist said. "I made a point with a boy tie back in the 'Gangnam' look. There is something like that for the new song."
Below are screenshots of the Music Video obtained directly from the Live Streaming on YouTube.