A woman holds kittens in a private volunteer animal shelter, Totoshka, in the southern Russian city of Rostov-on-Don January 11, 2013. The shelter, operated on charity, has treated and found new owners for more than 500 stray cats and dogs since it was established by a group of enthusiasts in 2011. (Photo : REUTERS/Vladimir Konstantinov (RUSSIA - Tags: SOCIETY ANIMALS))
It looks like the dog-cat rivalry just got more intense.
Animal Planet has been broadcasting the Puppy Bowl for some time to tremendous results and it seems that Hallmark Channel feels that their feline counterparts should be allowed some time on the small screen.
The Hallmark Channel announced on Friday that it would showcase a three-hour Kitten Bowl on Super Bowl Sunday Feb. 2, 2014 in association with the American Humane Association. The event will feature adoptable kittens facing off against one another with the network's original movie talent working as judges, referees, and sideline trainers during event. Viewers will be able to vote for the most valuable kitten award.
According to The Hollywood Reporter, "The Kitten Bowl, an agility competition, will include an obstacle course of hurdles of varying heights, A-frame Alpine scratchers, tunnels, hoop jumps and weave poles."
"Creating another programming event to reinforce Hallmark Channel's Pet Project, our corporate pet adoption and safety initiative, enhances the profile of the plight of shelter animals in our country while providing fun, family-oriented entertainment to our viewers. We are very proud of our association with American Humane Association and their support of our work in this area," stated Crown Media Family Networks CEO and President Bill Abbott.
Shortly after the announcement, Animal Planet issued its own statement. "You've GOT to be kitten me! With the record-breaking success of Animal Planet's Puppy Bowl, our famous Kitty Half-Time Show and the huge viewership for our new live Kitten Cam, we're not surprised by a 'copy cat.' After all, imitation is the sincerest form of flattery. We're just happy that pet adoption is being promoted and more animals are finding their fur-ever homes," reads the statement.