(Photo : The Weinstein Company )
This weekend two films open nationwide that will attempt to garner audiences despite having to compete with awards ceremonies and strong holdovers.
Opening in 2,313 theaters, "Snitch" will attempt to target action and Dwyane Johnson fans. The film tells the story of a father who goes undercover for the DEA to save his imprisoned son. The movie scored mixed reviews with a 50 percent aggregate score on Rotten Tomatoes. Rated PG-13 "Snitch" looks to post a modest opening of about $10-12 million.
The second film opening is "Dark Skies" starring Kerri Russell. "Skies" tells the story of the Barrett family who is rocked by an escalating series of disturbing events and then come to learn of a terrifying and deadly force that is after them. The movie scored poor reviews with 25 percent on Rotten Tomatoes. "Skies" opens in 2,511 theaters and looks to gross around $10 million over the three day weekend.
The last wide release of the weekend is "Bless Me Ultima." Set in New Mexico, the film tells the story of a young man and an elderly woman who helps him contend the battle between Good and Evil that rages in his village. The film received very little marketing except for a few TV spots on Hispanic television. With a 76 percent rating on Rotten Tomatoes, "Ultima" looks to score $1 million by the end of the weekend.
In Art House cinemas the Marisa Tomei film "Inescapable" opens in New York and Los Angeles. Two Alex Karpovsky films "Rubberneck" and Gotham Award nominee "Red Flag" will receive one week theater releases and will also play on ITunes and Video On Demand.
The weekend will also see AMC show all 9 Academy Award nominees. The films will play on Saturday Feb. 23, a day before the Oscars.
Holdovers "Identity Thief" and "Safe Haven" will expand and look to win the Box Office.