German actor Michael Fassbender (L), Swedish actress Noomi Rapace (2nd L), South African actress Charlize Theron (2nd R) and U.S. actor Logan Marshall-Green pose for photographers at the world premiere of 'Prometheus' in London's Leicester Square May 31, 2012. (Photo : REUTERS/Paul Hackett)
After Twentieth Century Fox predicted a modest box office intake for its film "Prometheus", the film scored an outstanding $3.6 million over the midnight screenings.
Friday night at midnight Fox released its anticipated film "Prometheus" in 1,368 theaters and made a promising $3.6 million. The studio had been predicting a modest $30-35 million for its opening but after the strong showing the studio can easily predict a strong $55-60 million for the opening weekend. Studios are now predicting that the sci-fi thriller will make $20 million on the Friday, making the race for number one spot at the box office even closer than most expected.
The film which stars Michael Fassbender, Charlize Theorn, Guy Pearce, Noomi Rapace and is directed Ridley Scott can attribute its success to the IMAX screenings which scored $1 million from 294 IMAX locations. However, it is essential to note that the higher prices for IMAX screenings slightly inflate the intake.
The midnight gross did better than other notable summer flicks. Last weekend, Universal's "Snow White and the Huntsman" also starring Theron, Kristen Stewart and Chris Hemsworth grossed $1.4 million in midnight runs. The films midnight gross helped it propel to a surprising $56.2 million weekend. Two weeks ago, Sony's "Men in Black 3" took in $1.6 million in midnight screenings and the film scored $54 million over the three day memorial day weekend and $69 million over the 4 days.
The questions that remain are whether the film will catch on with female audiences and how the R rating will affect the weekend. With "Madagascar 3" opening, the film will be hurt as family audiences travel to movie theaters to see the animated film rather than the science fiction thriller. Currently, Madagascar is expected to gross $22 million on Friday.
Ridley Scott hopes the film will obtain the same fan base "Alien" obtained back in 80s so that he can make a sequel to the film. "Prometheus" has already been in theaters worldwide for a week and has made $54 million in international business.
The film is currently in 3,396 theaters and is also being shown in 3D and IMAX.