CEO Tim Cook speaks during an Apple event in San Francisco, California March 7, 2012. (Photo : REUTERS/Robert Galbraith)
Wednesday night, Apple CEO Time Cook tackled an array of topics regarding Apple's future at the All Things D conference. Among the main topics that he covered were Apple TVs, Video Games, and even Facebook.
In his speech, Cook was reserved in what he wanted to reveal stating that he has "never been as amazed by all 'the things I cannot talk about today.' "
Regarding the possibility of an Apple Television instead of just the Apple TV set-top box, Cook mentioned that television is an "area of intense interest" for Apple. He did not elaborate however on whether the company was thinking about making their own set. He also added that the chances of Apple moving ahead in TV were good due to strong partnerships in the content business.
According to the San Francisco Chronicle, Apple co-founder Steve Jobs told his biographer that he had figured out how to build a TV with a simple user interface that would wirelessly synchronize content with Apple's other devices. There also reports that Jeff Robin, the software engineer who built the iTunes media store and helped create the iPod, was leading the development of a TV set.
Apple is currently selling a set-top box called Apple TV that lets customers stream video from Apple products or the Internet straight to their TVs.
Cook also stated his interest in videogames, but stated that Apple would not engage in the console business. "I'm not interested in being in the console business in what is thought of as traditional gaming," he said.
"I view that we are in gaming now in a fairly big way" he added. "One of the reasons people buy an iPod touch is gaming. Some buy it for music. Gaming has kind of evolved a bit. More people play on portable devices. Where we might go in the future, we'll see. Customers love games."
Finally, Cook made mention of his admiration for Facebook Inc., the largest social-networking service.
"The relationship is very solid," he said. "We have great respect for them. I think we can do more with them. Stay tuned on this one."